The AsiaTradeMart family consists of two main branches - Trade Winds and AsiaTradeMart. Trade Winds provides high-quality services and publications by serving primarily as a trade directory publisher. AsiaTradeMart complements the established services of Trade Winds by leading traditional businesses into an online marketplace. As an electronic content and service provider (eCSP), AsiaTradeMart provides buyers and suppliers with the latest e-commerce technology within its series of industry-specific vertical portals. | Brand | Trade Winds | AsiaTradeMart | | Role | Trade Directory Publisher | e-Commerce Service Provider | | Product / Service | Print Publications | Vertical Portals |
About Trade Winds Established in 1975, Trade Winds has developed over the past quarter of a century into Taiwan's leading publisher of trade-related periodicals and directories, as well as one of the major players in this field in Asia. In line with the company's goal of becoming a global information services provider, a carefully designed development plan has been carried out. Phase I (1975-1990) focused on creating and expanding Trade Winds' reputation in providing print directories for traditional consumer goods industries. Phase II (1991-present) is aimed at extending that capability to more sophisticated industrial sectors, as well as widening the business base to cover the Asian region. Trade Winds has established an efficient distribution and marketing network around the world, including branch offices in the USA, Southeast Asia and Europe. Its well-recognized achievements include: - Creating effective channels to enable Asian suppliers to promote their products successfully on the world market.
- Providing international buyers with reliable information on suppliers and their products.
- Collaborating with industry associations and trade promotion organizations around the world to boost international trade opportunities.
About AsiaTradeMart AsiaTradeMart.com, with headquarters in Singapore, was created to extend Trade Winds' strong publishing background to the exciting new e-commerce environment on the Internet. The resulting "click and mortar" combination is exceptionally well-positioned to take full advantage of business opportunities in the B2B arena, connecting Asian suppliers with professional buyers around the world. The AsiaTradeMart structure consists of a series of vertical communities for specific industries. The first, BicyclesB2B.com, was launched in April 2000 and has already been followed by sites for additional industries. Eventually 22 such portals are envisioned. Click here to enter the AsiaTradeMart communities. Tying these sites together is the AsiaTradeMart marketplace, providing unique proprietary tools (ePDA) to make the sourcing process more convenient than ever before. Additional ASP applications, currently under development, will enable members to benefit from a wide range of e-office functions and other business services and to engage in complete trade transactions online. Entering into strategic alliances with highly professional partners is central to AsiaTradeMart's business model. Among these are application service providers, Internet content providers, and the traditional enablers of international trade, such as industry associations, trade promotion agencies, trade show organizers and trade publishers. |